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The acronym PPC stands for “Pay Per Click”. This is an advertisement strategy developed with an aim of increasing or generating traffic towards one direction or rather towards a specific web page. The term Search Engine optimization is of great aid in explaining the concept of PPC advertisement. Normally, users have a tendency of picking the first link that avails itself after carrying a search through a search engine search as Google. Working towards ensuring that link to ones web page is an ideal business advertisement approach since many will access content from your page leaving aside that of your competitor.
The mechanisms of PPC advertisement is pegged on the above fact. All that is required from you is to pay a certain figure to the management of PPC system per click; that is, whenever a search is done and your link or rather key words clicked on, some cash is paid to the management. For instance, if you have set $.1 as your rate per click and you record 1000 clicks on a particular day, then you will part with $100. The return is that your link is rated among others and placed close if not to the top.
There are certain instances that PPC advertisement method is ideal. One of such times is when you have to conduct an advertisement that is meant to go live for a short while such as advertising a new product for a short-term. In this case, it is clear that PPC is crucial if attention is to be focused for a specific amount of time. PPC can also be of significance value if the product to be advertised is one that people can buy instantly. Such product characterized by cheap price hence planning for them is not really necessary and in most cases, they are bought on impulse.
Some of the limitations of PPC include the cost of operation. While as it offers a quick means of advertisement, PPC advertisement can be really expensive especially if the keyword selected for bidding is not carefully sought. This leads to what is an unhealthy competition for the top position on the search engine. Scaling is not employed by PPC advertisement. You end up paying more as long as you have a high traffic in your direction.
There are certain considerations must be put into place when designing a PPC advertisement. One of such considerations is to maintain the focus by putting a short and precise advertisement. It’s wise to remember that the users have little time to go through a lengthy advertisement as opposed to a short and precise one.
PPC advertisement is experiencing a major blow especially from the social websites. Advertising on a social website that is popular such as Facebook and twitter garners more clients than a PPC advertisement could since the target audience is live, ready and available all the time.
With the above information in place, it is crucial to make a choice on when to go for PPC advertisement and benefit out of it.