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SEO or Search Engine Optimization is what is being very much spoken about. No doubt, an organic traffic is extremely important for all the websites with no exception as it assures the constant flow of potential buyers facing your product. Moreover, there are lots of issues around SEO and about how to do it correctly. It takes lots of time and efforts to drive the traffic from search engines but the effect will last long as well. It is the biggest beauty of the search engine optimization. So let us dig deeper into the way how to write a really search engine friendly article, break some of the myths and discover the truth.
This is a common mistake that lots of SEO specialists make while optimizing a page. In every industry, there is a certain set of popular, relevantly popular and not very popular key phrases for which you want to rank high. As the result, all search engine optimization specialists fight for almost the same set of keywords which were taken from competitors’ websites, Google keyword tool or from their dreams.
But people do not search for keywords, the keywords become keywords only when it is proved they are popular and it is the SEO specialist’s head that made that phrase a target keyword. In fact, a good search engine friendly page is a page which is focused not only on a particular keyword or key phrase. Remember, that the Internet surfers use search engines in different ways: they talk to them, ask them for a piece of advice or use any other form of communication.
Thus, a basic key phrase you have optimized the page for can blossom into dozens of variations. But where should you get the idea of those variations or ‘tails’ of your basic key phrase from? There are a couple of ways: brainstorming, do your best to wear the non-SEO-specialist’s shoes, related searches, it is obvious that the search engines give a very good hint in such a way not only for searchers, competitors’ websites or whatever source you can use. Breaking Myth #2: there is no magic about keyword density and other on-page elements
Search engines have become wiser nowadays than they had been before and some SEO specialists probably think. For sure, they will become wiser in future. They improve their algorithms and ranking factors ‘fighting’ against those who try to manipulate rankings. Naturally, they are more focused on being useful to people rather than to websites trying to get more traffic.
In order to clearly understand how some pages get to the top and some of them are almost never shown to people, you have this time to wear the search engine’s shoes. Think of what would you consider as a ranking factor to show the most relevant and user-friendly page. The number of keywords typed on the page?
The number of times the keyword is present in the title tag of a page? Definitely not! On-site optimization is not effective as it is something you can control, while as it is much more important what you cannot control – how much of the value other websites give to your website and/or particular page. It is one of the good points to consider, another one is to let the search engine know not only how other website value the page, but how you do it as well. Here the internal linking and website structure would be of great use.
It has been already mentioned above that is it extremely important to optimize the page for different variations of key phrases which are very close to the meaning, but might be very different to the search engine when it comes to ranking the pages. Let us say, you completed the most important part – conducted a considerable keyword research and found out lots of key phrases; next step is to place those key phrases in the title tag of the page. Try to bind them together logically, separate them with commas if you have synonyms.
You can find out even hundred related key phrases or you might think they are related. Here you should set a strict limit which keyword or key phrase should belong to the page you are going to write and for which key phrase it would be much better to create a separate page.
to be continued shortly…