It was confirmed by Google the roll out of the major algorithm update. It affected websites’ rankings for key phrases with local intent. They called Pigeon, a bird of peace that actually behaves extremely aggressively without any reason really often. I hope Google’s Pigeon is aggressive to bad websites only and hope your website is good.
Okay, the birdy affected local search, but how? Should you do anything to perform better?
- Fewer local listing packs
MOZ Cast reported considerable drop in the number of local listing packs, from 12,1% to 3,3%. We ourselves used local listings to improve organic performance of our clients to promote their local businesses. Many of them face traffic decrease, sadly.
Solution: Focus on your website instead
- Local directories enjoyed a boost
Local business directories, such as Yelp, got more exposure on Google for queries with local intent. This might be caused by the point #3 (see below), that speaks about the importance of the website’s authority, but maybe also the sign that Google wants to give users a bigger choice of local firms.
Solution: find top directories for your niche and make sure you are featured there
- Website authority dependency
Website authority is all about links – the stronger your link profile is, the higher you rank on universal SERPs, no this rule seems to get even higher importance in regards to local SEO as well.
Solution: do link building
Finally, I want to stop panicking even if the Google Pigeon bit your website. First of all, you need to make sure which of the animals did this, then act correspondently.