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Does Google’s Penalty Mean Death of MyBlogGuest and Guest Blogging?

Does Google’s Penalty Mean Death of MyBlogGuest and Guest Blogging?

Google PenaltyCouple of days ago (namely, on March, 19) Google penalized myblogguest.com, a startup by Ann Smarty. This caused lots of articles and discussions on the web, so I also decided to share my thoughts. Frankly speaking lots of online marketers, including me, were expecting something like that to happen in the near future, after Matt Cutts shared his video about the decay of guest blogging.

Did anything bad actually happen?

Definitely not! Just on the contrary, Ann is much talked about these days and Google’s penalty made her and her website even more popular. Moreover, I dare to state that by speaking about it publically, Matt Cutts gave more exposure to the Ann’s network. When one doors closes, another one opens, that’s for sure. This is why I think Ann will definitely find the way to come off victorious. Read more about Does Google’s Penalty Mean Death of MyBlogGuest and Guest Blogging?

Google’s 2-Step Verification Landing Page Brief Anatomy

Google’s 2-Step Verification Landing Page Brief Anatomy

Google Landing Page ColorsToday I am going to make some severing of the Google’s landing page that offers us to join recently implemented 2-factor authentication. I am not going to explain here what that is because, I am sure, you already know it. In fact this article is about how Google creates pages to convice us their produts are good for us.

We, digital marketers, should look really close at the Google’s landing pages and marketing practices in general – I think we can learn much from them.

Okay, let’s start

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What Kind of Content Do They Love?

What Kind of Content Do They Love?

Content LoveContent is a king – that is out of the question, but the question is – what type of content do they love, what kind of content do they share/re-share via Google+, Facebook, Twitter and other social accounts?

‘Good content’ is the simplest answer that might come to one’s mind… Well, I think that we should look at the question from a different angle. Good content does not always enjoys shares, but tones of shares do make content good.

This article is not about instructions on creating shareable content; it’s rather a list of statements based on observations and years of experience.

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The Very First Steps of a Digital Marketer in a New Company

The Very First Steps of a Digital Marketer in a New Company

Digital MarketerEven if you are an experienced online marketer and SEO it doesn’t necessary mean you have wide experience in taking a new project where lots of work have already been done before and where there were other people who planned, supervised and executed the strategy.

Yes, joining an established web project is quite different from starting from scratch a new one, because you should analyze the work done before and find ways to improve the strategy.

Also you have to be strong enough to admit some of the tactics were better than you used before in your previous projects.

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Promote My Google Plus Page for Free!

Promote My Google Plus Page for Free!

Google Plus Business PageI am writing to ask your permission to provide another service for your organization – Google Plus Marketing. Please note that we are not requesting any payments from your side until there is an absolutely good reason for that.

Basically we will do the following:

  1. Create a business page for you at Google Plus
  2. Share your content via the page
  3. Share content from the big name in your industry (not competitors, but IT related sources)
  4. Gain followers and attract attention to your company

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3 Simple Tricks to Improve CTR that You Can Use Right Now

3 Simple Tricks to Improve CTR that You Can Use Right Now

CTR ImprovementThis post is based upon the Google Plus hangout organized by the Google Ads team during which they discussed some simple by effective tips on how to increase CTR of the Google Adwords ads. We will cover them and also add some explanations of our own for you to be able to digest the information with more clear vision about what happens to your ads.

1. Switch from broad match to phrase match and from phrase match to exact match.

As you know you can change under what conditions different search queries may (or may not) trigger you ads at a keyword level. If you narrow down the match type, you will filter some less relevant research queries and, as a result, increase the relevancy of your ads’ views. Basically you suppose to increase the quality of the traffic that comes from a certain key phrase.

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What Happens When Google Analytics Tracks Your E-Commerce Data

What Happens When Google Analytics Tracks Your E-Commerce Data

E Commerce AnalysisIt is not the question why tracking E-commerce is important, the questions is how to do it correctly, what to track and what actions you can take with the data received. E-commerce is not only about conversion rate. Of course it is very important but your business revenue relies on quite more factors which is pretty helpful to be able to analyze.

How the implementation works

In E-commerce tracking Google Analytics uses the same JavaScript based code pageview tracking as other websites, but the code is modified in such a way that it sends E-commerce (not pageview) data to GA servers once they are submitted by visitors.

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Are You Joining the Google Analytics Platform Principles Course?

Are You Joining the Google Analytics Platform Principles Course?

Analytics Academy CourseThis information will be interesting to all fans of web analysis and future Google Analytics ninjas, like Anivash Kaushik. Yesterday Google announced an online course on Analytics Academy that will cover in more details how GA works.

The course will cover the following

  1. You will be able to learn more about the four main elements of the platform: data collection, processing, configuration and reporting
  2. You will learn how data is collected and transformed across different devices
  3. You’ll get tips on how to customize your data in order to get actionable insights

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Is There a Life After Google Panda or Penguin Penalty?

Is There a Life After Google Panda or Penguin Penalty?

Life After Panda PenaltyGoogle’s Panda and Penguin penalties are a real nightmare not only for website owners, but for SEOs as well, since quite often they lose their job. The main question I would like to talk about here is: what shell you do if you were severely penalized by The Big G.

Okay, there are the steps that you should take

  1. Make sure your penalty name is really Penguin or Panda or both. I would strongly recommend you to let an SEO expert analyze your website and announce a verdict.
  2. Analyze how hard you were hit and, what is more important, what is the potential income reduction.
  3. Define an approximate time and amount of money you will have to spend on all of your attempts to get the penalties removed, including SEO’s salary, content writing, coding, etc.

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Some Downsides of Google Analytics

Some Downsides of Google Analytics

Google Analytics DownsidesIt is out of the question that Google Analytics is used to track websites’ visits and conversions by many webmasters all over the world. GA indeed is a very powerful tool with lots of options and data available. With a slight tracking code modification, you can extract even more data about how your website is used by surfers. One should remember that there is no perfect analytics tool and Google Analytics is not an exception.

If analyzed by an inexperienced person the data might be misinterpreted and as the result there is a hazard of wrong decisions to be taken. Each wrong decision is a money risk for business owners, so you should make sure the analysis is done by an expert. Read more about Some Downsides of Google Analytics