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SEO-friendly Content Development – How We Do It

SEO-friendly Content Development – How We Do It

SEO Friendly ContentIn this short article I will let you know about how we usually organize the process of content creation that involves optimizating it for a wide range of key terms. It is pretty simple and doesn’t require much time. So, basically, you can apply it as well.

General Strategy

Your marketing team should decide upon the direction in which you will be developing your content in the nearest future, let say during the next month or two. Define how many articles you will need to cover the topic.

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What Changed in Local SEO After Google Pigeon Update?

What Changed in Local SEO After Google Pigeon Update?

Google PigeonIt was confirmed by Google the roll out of the major algorithm update. It affected websites’ rankings for key phrases with local intent. They called Pigeon, a bird of peace that actually behaves extremely aggressively without any reason really often. I hope Google’s Pigeon is aggressive to bad websites only and hope your website is good.

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Is Everything OK with Your Blog Articles’ Titles?

Is Everything OK with Your Blog Articles’ Titles?

Let me explain in more details the process and possible outcomes. Writing titles as if the articles are written for an already existing audience without thinking about possible readers that might come from search engines is a common mistake. It is possible to keep the same meaning of the title, but still make it SEO-friendly.Read more about Is Everything OK with Your Blog Articles’ Titles?[…]

How Many Keywords Should I Track?

How Many Keywords Should I Track?

Keyword TrackingI will try to answer this question based upon the real-life example – our band clothes selling client, who had been doing SEO the wrong way for many years before he finally realized the website can perform better and contacted us for assistance.

Our client sells 6 types of clothing of 450 rock bands. These 6 types were packed into 3 pages because this is the perfect number to ensure great user experience with the store. For example we placed hats and beanies on one page. Well, we reduced the number of pages but of course not the number of keywords to rank for.

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Gmail Has Turned 9 Years Old

Gmail Has Turned 9 Years Old

Gmail Is 9 Years OldDo you know that tomorrow (on the first of April) Gmail will celebrate its 9th birthday. Yes, back in 2004 Google started the public history of Gmail, web-based email created in by Paul Buchheit, Google’s developer. He reused code from Google Groups and created the very first version in one single day.  It should be noted that this idea was explored back in 1990s, even before the Hotmail was launched. During that time Paul was a college student.

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Some Common Facts about How They Use Mobile Apps

Some Common Facts about How They Use Mobile Apps

Mobile Apps UsageDeciding to build a mobile application in order to support your clients or promote your business is a really important step. Like everything that requires considerable investments, an app building requires knowledge about the usage. This is what we have researched to share some knowledge with you.

5 apps per user

How many mobile applications do you use? Well AdMob research showed that as a rule, a person uses 5 applications a day. Usually they don’t download too many of them, an average percent of people who downloaded more than 50 apps is 10-20.

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An Awful Mumbo Jumbo of Google Adwords Geo Targeting

An Awful Mumbo Jumbo of Google Adwords Geo Targeting

Geo Targeting Google AdwordsThis is another true story that happened to our client, FeelKiev.com, company that offers accommodation rental services for foreigners in Kiev, the capital of Ukraine. Basically their clients are located all over the world but Ukraine.

We set up an Adwords campaign and limited its geographical targeting to several countries. In two months we analyzed organic traffic and decided to show FeelKiev’s ads in all countries but two: Ukraine and Russia.

Then, in just one single moment, Google made our advertising impossible. Those who are experienced in geo targeting issues might have already guessed what happened. Yes, we got that message saying our ads were not running because of the words ‘Kiev’ and ‘Ukraine’ that supposed to trigger ads.

What nonsense!

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Content Strategy Suggestions for a Cardiology Clinic Website

Content Strategy Suggestions for a Cardiology Clinic Website

CardiologyOur new client is a local cardiology clinic. They have built a website almost a year ago, but I didn’t actually serve as an additional source to attract new clients. We have already agreed to set up PPC campaigns on major search engines and social media websites. The next step is to create some quality content that would help convert visitors into clients.

Below you can find a brief content strategy explanation that any cardiology clinic can follow and which might be interesting to digital marketers who have the same type of clients.  Basically we can divide content into two parts depending on the task it will perform.

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Responsive Web Design Is Cooler Than It Seems

Responsive Web Design Is Cooler Than It Seems

Responsive Web DesignIf you are a blogger with couple of dozens visitors a day who purchased a WordPress theme or even uses a free one, then you should not care about it at all. Somebody, hopefully, had already done a required minimum for you to make your blog look okay on major devices.

A responsive web design is a must for the website with lots of groups of users who normally perform different tasks, depending on the group or device it is accessed from. Intranet might be a really cool example, since it often requires intelligent content prioritization to improve user experience. Read more about Responsive Web Design Is Cooler Than It Seems