Internal vs External SEO – What Is More Important?

Internal SEOWe received a question from one of our clients: Is combining SEO combined with each article going to be enough push our web site into the top page on Google search results?  Here is what I mean.  Let’s say that we want one of our search target words to be “[key term here]”.  I was under the impression that we needed to work with your firm (in addition to SEO and the blogging articles) to target specific search words to ensure we are ranking high on results.

Thanks for your email. The short answer to your question is ‘usually not’. It depends how competitive a key phrase is. There are two types of SEO: internal (content development, structure, technical matters, etc.) and external (links, brand mentions, social signals, etc). I would compare it with riding a bicycle. In order to ride fast, a
bicycle must be repaired and must operate well (internal SEO), but all depends on the person who rides it (external SEO). Though even the strongest person would never perform well with the bicycle that misses one wheel.

The website may perform much worth than it could with well-planned content. Severe mistakes in internal SEO may even result in penalties (up to -100% in organic traffic from Google). If you don’t do link-building you may still get traffic from search engines for less competitive, long-tail key phrases.

q: What we do when we suggest title’s for articles and other words usage?
a: We make the article relevant for a wider range of key phrases with an emphasis on the most important (or sometimes reasonable) key phrases. The wider range of keywords, the more chances it gets to be shown when somebody searches for the information and the more organic traffic it may bring to your website. It is very important to (as
least) have that keyword on a page to rank for key phrases that include the keyword.

Google uses more than 200 ranking factors, so it is not possible to tell how many links one should get to rank No. 3 or No. 7.

A perfect internal SEO would look as follows:

  1. Defining broad topics and analyzing them.
  2. Building content structure
  3. Optimizing each category for long-tail key phrases
  4. Keyword research for writing articles in each category
  5. Keywords research for using additional keywords in each article

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