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SEO-friendly Content Development – How We Do It

SEO-friendly Content Development – How We Do It

SEO Friendly ContentIn this short article I will let you know about how we usually organize the process of content creation that involves optimizating it for a wide range of key terms. It is pretty simple and doesn’t require much time. So, basically, you can apply it as well.

General Strategy

Your marketing team should decide upon the direction in which you will be developing your content in the nearest future, let say during the next month or two. Define how many articles you will need to cover the topic.

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Content Strategy Suggestions for a Cardiology Clinic Website

Content Strategy Suggestions for a Cardiology Clinic Website

CardiologyOur new client is a local cardiology clinic. They have built a website almost a year ago, but I didn’t actually serve as an additional source to attract new clients. We have already agreed to set up PPC campaigns on major search engines and social media websites. The next step is to create some quality content that would help convert visitors into clients.

Below you can find a brief content strategy explanation that any cardiology clinic can follow and which might be interesting to digital marketers who have the same type of clients.  Basically we can divide content into two parts depending on the task it will perform.

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How to Make a Blog Writer Understand What You Require

How to Make a Blog Writer Understand What You Require

Blog WritersCorporate blogs grow like mushrooms after the rates with all those Google Panda updates. Websites hit are still doing their best to improving content on their websites and starting a blog is one of the best ways to feed Panda and keep it satisfied.

Starting a blog is a very good idea, especially if you want to implement an inbound marketing in your business strategy. You already know what to write about and how to write about it. But once you give a topic to a writer, he/she has a certain, his or her own idea, about the details and how to represent them. As the result, you don’t like the article, the writer is forced to rewrite it and lots of time has been wasted.

The pity is that you see that is wrong when it is done the wrong way only. Should you blame the blog writer? The answer is: not always. Sometimes it requires some courage to admit you could have avoided revisions if you had spent more time on writing more detailed instructions and had focused on the ideas and/or notions that are important to you.

Below you can find a sample detailed plan we receive from LimeLight Technology Solutions in the beginning of each month, this is a could computing service provider and our regular client. They send us excellent instructions which help the writer a lot.  Read more about How to Make a Blog Writer Understand What You Require