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Website Readability & Typography: Best Practices for Web Designers

Website Readability & Typography: Best Practices for Web Designers

Things You Should Know to Improve Readability Of Your Website

It is ironic that while more than 90% of online information is written text, yet the majority of people today do not enjoy reading and find it tedious. This means that in order to get a message across effectively, web designers need to optimize your text so as to make reading what you have to say as painless as possible, while maintaining your site’s overall aesthetic and brand voice. This means that your readability is as important as the message itself, if not more so, if you want to grab people’s attention and keep them hanging on every word.

readability

Think about the last time you read through a magazine or book. You probably took your time going over every page, absorbing each and every word on every line of the page, getting a full picture of what was happening before turning the page. Studies show that online, we behave quite differently. We tend to scan quickly over web copy, cherry-picking the relevant facts that stand out the most; around a quarter of your website’s copy will actually get read properly. So how do you lay your message out in a way that gets the facts across well and leaves a lasting impression on your reader? That’s where good typography and readability practices come into play, designed to give your readers the best user experience possible and help you communicate your message optimally.

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Responsive Web Design Is Cooler Than It Seems

Responsive Web Design Is Cooler Than It Seems

Responsive Web DesignIf you are a blogger with couple of dozens visitors a day who purchased a WordPress theme or even uses a free one, then you should not care about it at all. Somebody, hopefully, had already done a required minimum for you to make your blog look okay on major devices.

A responsive web design is a must for the website with lots of groups of users who normally perform different tasks, depending on the group or device it is accessed from. Intranet might be a really cool example, since it often requires intelligent content prioritization to improve user experience. Read more about Responsive Web Design Is Cooler Than It Seems

Google’s 2-Step Verification Landing Page Brief Anatomy

Google’s 2-Step Verification Landing Page Brief Anatomy

Google Landing Page ColorsToday I am going to make some severing of the Google’s landing page that offers us to join recently implemented 2-factor authentication. I am not going to explain here what that is because, I am sure, you already know it. In fact this article is about how Google creates pages to convice us their produts are good for us.

We, digital marketers, should look really close at the Google’s landing pages and marketing practices in general – I think we can learn much from them.

Okay, let’s start

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Myths Regarding Usability Testing in Web Design

Myths Regarding Usability Testing in Web Design

Usability MythsProfessionals working in a web design company and website owners are practicing usability testing for quite a long period of time. But there are a number of people who have still not adopted usability testing, in spite of the proven fact that it can lead to immense benefits and considerable value for money. With the passing of time, the procedures have become cheaper, quicker and simpler. Hence it is good to go for at least basic testing. Let us understand the truth lying behind some of the general excuses people tend to make for avoiding this procedure.

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