Things You Should Know to Improve Readability Of Your Website
It is ironic that while more than 90% of online information is written text, yet the majority of people today do not enjoy reading and find it tedious. This means that in order to get a message across effectively, web designers need to optimize your text so as to make reading what you have to say as painless as possible, while maintaining your site’s overall aesthetic and brand voice. This means that your readability is as important as the message itself, if not more so, if you want to grab people’s attention and keep them hanging on every word.
Think about the last time you read through a magazine or book. You probably took your time going over every page, absorbing each and every word on every line of the page, getting a full picture of what was happening before turning the page. Studies show that online, we behave quite differently. We tend to scan quickly over web copy, cherry-picking the relevant facts that stand out the most; around a quarter of your website’s copy will actually get read properly. So how do you lay your message out in a way that gets the facts across well and leaves a lasting impression on your reader? That’s where good typography and readability practices come into play, designed to give your readers the best user experience possible and help you communicate your message optimally.