Online Marketing Blog

‘Over-optimization’ is not a new term but lots of SEOs start taking about it more often now with every Google Panda update because we here all the time about websites ‘bitten’ by that black and white animal launched by Google to punish low quality websites and those websites which try to game rankings by over optimizing.

It is now out of the question that lots of things that used to work a year ago, now do not work. Moreover, lots of SEO tactics are now dangerous and harmful. Naturally the question arises: Read more…

How to Use Twitter Hashtags

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Whether you can’t survive the day without logging onto Twitter, or whether you’ve only just set up an account, you are likely to have come across tweets which include the # sign, e.g., #newyork. If you’re wondering if this is some kind of strange, secret language, think again. They’re called ‘hashtags’ and there’s a very good (and simple) reason why people use them.

1. What are Hashtags?
If used correctly, hashtags can help promote your business or personal thoughts and ideas, by publicising your message to like-minded or interested individuals.

The hashtag symbol is used to precede a keyword or phrase that enables other Twitter users to search for relevant tweets containing that particular hashtag. Twitter’s search facility can only backdate tweets up to a week-old, so you might find third party applications such as Topsy useful if you want to search for archived tweets.

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Google’s new Display Network, formerly known as the Content Network, hides pitfalls for the inexperienced and those who use it without taking the time to develop a cogent, complete advertising plan. Many clients simply launch campaigns, fuel them with investment after investment, and end up disappointed by a low return. What’s worse is that your competitors may be using the tool extremely effectively to draw in new customers and expand their online visibility. Read more…

Businesses new to keyword advertising may wonder whether or not it is beneficial to bid on their own branded keywords. Generally, they want to know if they can improve ROI or save money if they choose not to bid on their keywords. This poses a good question and one that does not have a simple answer. Since each click cost money, it does make sense that not bidding would save money. It is also reasonable that one might focus on the cost of branded keywords at first, instead of the value because cost is measurable, while value is more difficult to calculate. Read more…

Success in business is no less dependent on a good product or service than it is upon a good marketing strategy. It’s true that marketing snake oil will only get you so far for so long. But it’s also true that if no one knows you’re there, it doesn’t matter how good what you’re selling is, your days in business are numbered. Read more…

As an interface design practitioner, I am constantly trying to improve my craft by focusing on the design of a usable interface. My job is a lot easier when I do not have tasks that overlap. Even though the web is constantly changing, the fundamental elements are still intertwined. User experience design (UX) and search engine optimization (SEO) are standards that are used together. Although both of these tasks are essential for development, they are not usually performed together. When combined, you have a website that a reader can find in the search engines and use with minimal skill required. Read more…

7 Ideas to Help Your Website to Convert More Visitors into Clients

Increasing conversion rates is something that the whole team developing any website is (or at least should be) concerned about, but primary this is a headache of stake holders and marketing team. Before thinking on how you can turn more visitors into clients you should clearly acknowledge that no one can create a website with 100% conversion rate, because all people are different, they are in different moods when they are browsing your website; they also have different reason to browse it.

There are lots of people who browse your website without an intention to make a purchase, even if they come to your website via PPC advertising. Very often people use online stores (not review websites) to research the product, compare details of it to choose which one is best for them in order to purchase it at a later time. Read more…

Search engine results are a very popular way of finding the information you need; and recently this has become easier than ever. With rich snippets making their way onto all the major search engines, you can now see additional information on the results, page info and even website ratings – all while looking at the Search Engine Results Page (SERP). Companies can now share additional information to potential visitors simply by implementing these snippets into their websites; increasing the flow of traffic to their websites.
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