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Ways to Use Web Analytics to Optimize the Adeptness of Your Website

Ways to Use Web Analytics to Optimize the Adeptness of Your Website

“How do I measure the success and efficiency of my content marketing?” Well, this is the single most confounding question for anyone in the content marketing industry. Often marketers try to gauge their content marketing adeptness based on soft metrics such as shares or page views, or maybe narratives from their sales team.

But, there is certainly a better way.

While it is difficult to measure the success and ROI of content purely quantitatively, the use of a good web analytical tool to derive directional insights has become absolutely indispensable.

With web analytics, your content marketing game only gets a notch higher. Web analytics can be used to know everything about your content marketing strategy, including the number of visitors coming to each page, success of a landing page, keywords generating leads, etc.

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Why Should You Do Content Marketing

Why Should You Do Content Marketing

Content marketing isn’t new term anymore as the large industry has built around this term. Now people move to Google first to research any of their queries and find the solutions. Here, content comes as a leader as the websites that offer quality content rank of the top on the first page. While content marketing is a broader term and it includes lot of important factors here we have tried to discuss why should you do content marketing to grow your business.

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What is Duplicate Content in SEO and How to Fix It?

What is Duplicate Content in SEO and How to Fix It?

 

Marketing agencies that offer SEO services often get asked by clients to help them with duplicate content appearing on their website. The client may only know they have this issue in the first place because the agency has undertaken a site audit and found multiple pages of identical content, linking inconsistencies or display issues. Then the client panics and thinks they will be penalized by Google and lose traffic. But is this really the case?

What is duplicate content and will it hurt my site ranking?

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Top Three Reasons Why You Need to Rotate Marketing Tactics

Top Three Reasons Why You Need to Rotate Marketing Tactics

Marketing TacticsMarketing to your unique niche can often bring on a number of challenges. If you find yourself using the same marketing tactics over and over, chances are, you aren’t bringing in a lot of new business. It is important to find out what you need to do to get your customers excited and interested in your products once again. Finding cost-effective marketing techniques as a small business owner can be a difficult task. Word of mouth is often the best way to gain new leads, and boost profits in a hurry. If you do look for ways to generate new leads from your existing customers, be prepared to give them something in return. Reward their loyalty with a discount, a free product, or another item of high value that will keep them happy. As you focus on loyalty rewards, you will start to see success. However, this cannot be the only marketing method you use as it too can burn out in a hurry. Here are the top three reasons why you need to rotate marketing tactics to keep your customers excited and interested in what you have to offer. Read more about Top Three Reasons Why You Need to Rotate Marketing Tactics

How to Merge Your Content With SEO

How to Merge Your Content With SEO

Content Is the KingNewcomers to SEO (search engine optimization) are often quite baffled by the entire subject. Not surprising really, when one expert says one thing, then another so-called “internet marketing guru” says something entirely different. We’ve had everything from invisible text, to tag and ping, to keyword stuffing over the years. It seems you need to watch the latest developments full-time if you’re to have any chance of ranking well in Google, Bing and Yahoo.

Or do you? What if there was a simple tactic that everyone could employ? Something that would not only improve your chances of ranking well in the search engines but also appeal to your human visitors. Let’s take a look at an idea that is growing in popularity and proving increasingly effective.

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How Google Plus Benefits Your SEO

How Google Plus Benefits Your SEO

Google Plus for SEOCertainly, being an internet marketer, you already know that SEO is important for your business. It cannot be denied that users rely heavily on searching products/services through the search engines. Google has emerged as the most popular search amongst all. Hence, by focusing on Google, you will surely succeed in achieving a compelling flow of traffic to your website.

A Fact about Google that puts old SEO techniques on the back burner

Google uses a unique algorithm for determining the importance of a website. One of the important aspects of that algorithm is PageRank. Through it, this search engine decides how the search results should be graded in terms of importance.

One of the important PageRanking considerations is the number of backlinks that a site acquires. However, paying a website/s for earning back links for getting an SEO advantage is highly condemned by Google.

Such practice is labeled as Black Hat SEO. Google makes a website disappear instantly from its search results if it catches the particular site using Black Hat SEO techniques.

Hence, it is clear that for Google, quality is most important. For sure, this search engine will never want to disappoint its searchers. In fact, with the emergence of other search engines, Google has now, resolved to serve results of only excellent quality to its searchers.

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The Future is Google Now

The Future is Google Now

Google NowForgive your marketing department if the release of Google Now slipped past it unnoticed. The mobile service was launched with little fanfare for Android devices in 2012. As of 2013, Apple users can download the predictive search app for free on iTunes.

Changing How We Search

Google Now aggravates information from multiple Google services to effectively predict what you’ll search for in advance and displays the information as you need it on categorized cards.
Google Now’s predictive searches are, by all accounts, eerily accurate, as long as the information you want can be categorized into the service’s pre-designated and easily readable cards, which the app displays as you need them. As the technology behind the app improves, the service should predict more varied results.

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