Forgive your marketing department if the release of Google Now slipped past it unnoticed. The mobile service was launched with little fanfare for Android devices in 2012. As of 2013, Apple users can download the predictive search app for free on iTunes.
Changing How We Search
Google Now aggravates information from multiple Google services to effectively predict what you’ll search for in advance and displays the information as you need it on categorized cards.
Google Now’s predictive searches are, by all accounts, eerily accurate, as long as the information you want can be categorized into the service’s pre-designated and easily readable cards, which the app displays as you need them. As the technology behind the app improves, the service should predict more varied results.
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