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What Happens When Google Analytics Tracks Your E-Commerce Data

What Happens When Google Analytics Tracks Your E-Commerce Data

E Commerce AnalysisIt is not the question why tracking E-commerce is important, the questions is how to do it correctly, what to track and what actions you can take with the data received. E-commerce is not only about conversion rate. Of course it is very important but your business revenue relies on quite more factors which is pretty helpful to be able to analyze.

How the implementation works

In E-commerce tracking Google Analytics uses the same JavaScript based code pageview tracking as other websites, but the code is modified in such a way that it sends E-commerce (not pageview) data to GA servers once they are submitted by visitors.

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Are You Joining the Google Analytics Platform Principles Course?

Are You Joining the Google Analytics Platform Principles Course?

Analytics Academy CourseThis information will be interesting to all fans of web analysis and future Google Analytics ninjas, like Anivash Kaushik. Yesterday Google announced an online course on Analytics Academy that will cover in more details how GA works.

The course will cover the following

  1. You will be able to learn more about the four main elements of the platform: data collection, processing, configuration and reporting
  2. You will learn how data is collected and transformed across different devices
  3. You’ll get tips on how to customize your data in order to get actionable insights

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Some Downsides of Google Analytics

Some Downsides of Google Analytics

Google Analytics DownsidesIt is out of the question that Google Analytics is used to track websites’ visits and conversions by many webmasters all over the world. GA indeed is a very powerful tool with lots of options and data available. With a slight tracking code modification, you can extract even more data about how your website is used by surfers. One should remember that there is no perfect analytics tool and Google Analytics is not an exception.

If analyzed by an inexperienced person the data might be misinterpreted and as the result there is a hazard of wrong decisions to be taken. Each wrong decision is a money risk for business owners, so you should make sure the analysis is done by an expert. Read more about Some Downsides of Google Analytics

Is Flexible Conversion Counting Really That Good?

Is Flexible Conversion Counting Really That Good?

Flexible Conversion TrackingYesterday Google Adwords announced another innovation in the conversion analysis which they call Flexible Conversion Counting. So in what they this way of gathering and showing data is different from the one that e-commerce marketers used to work with before.

The difference is pretty simple. In the past your reports showed every click that led to a purchase or whatever your goal was. This means if 50% (let’s say 50 out of 100 during the month) of the people who clicked on the ad and then converted and the next day converted in the same way (again clicked on the ad) your conversion reports will be showing 100 conversions while in fact your ad didn’t have to convert 50% of people for the second time.

So what shell I do with that information?

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“Not Provided” Keywords in Google Analytics Reports

“Not Provided” Keywords in Google Analytics Reports

Last week, marketing specialists of ProfCopy.com noticed that keywords were listed as “not provided” in Google Analytics Reports. Anyone who knows about website traffic analysis knows that having “no set” keywords is common with Google Analytics if there’s no campaign association, but listing them as ” not provided” was unusual and surprising. Is there a reason for this? Yes.

The Reason: Google Encrypted Search for Logged-in Users

 
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