“How do I measure the success and efficiency of my content marketing?” Well, this is the single most confounding question for anyone in the content marketing industry. Often marketers try to gauge their content marketing adeptness based on soft metrics such as shares or page views, or maybe narratives from their sales team.
But, there is certainly a better way.
While it is difficult to measure the success and ROI of content purely quantitatively, the use of a good web analytical tool to derive directional insights has become absolutely indispensable.
With web analytics, your content marketing game only gets a notch higher. Web analytics can be used to know everything about your content marketing strategy, including the number of visitors coming to each page, success of a landing page, keywords generating leads, etc.