Content marketing isn’t new term anymore as the large industry has built around this term. Now people move to Google first to research any of their queries and find the solutions. Here, content comes as a leader as the websites that offer quality content rank of the top on the first page. While content marketing is a broader term and it includes lot of important factors here we have tried to discuss why should you do content marketing to grow your business.
Marketing agencies that offer SEO services often get asked by clients to help them with duplicate content appearing on their website. The client may only know they have this issue in the first place because the agency has undertaken a site audit and found multiple pages of identical content, linking inconsistencies or display issues. Then the client panics and thinks they will be penalized by Google and lose traffic. But is this really the case?
What is duplicate content and will it hurt my site ranking?