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3 Simple Tricks to Improve CTR that You Can Use Right Now

3 Simple Tricks to Improve CTR that You Can Use Right Now

CTR ImprovementThis post is based upon the Google Plus hangout organized by the Google Ads team during which they discussed some simple by effective tips on how to increase CTR of the Google Adwords ads. We will cover them and also add some explanations of our own for you to be able to digest the information with more clear vision about what happens to your ads.

1. Switch from broad match to phrase match and from phrase match to exact match.

As you know you can change under what conditions different search queries may (or may not) trigger you ads at a keyword level. If you narrow down the match type, you will filter some less relevant research queries and, as a result, increase the relevancy of your ads’ views. Basically you suppose to increase the quality of the traffic that comes from a certain key phrase.

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What Happens When Google Analytics Tracks Your E-Commerce Data

What Happens When Google Analytics Tracks Your E-Commerce Data

E Commerce AnalysisIt is not the question why tracking E-commerce is important, the questions is how to do it correctly, what to track and what actions you can take with the data received. E-commerce is not only about conversion rate. Of course it is very important but your business revenue relies on quite more factors which is pretty helpful to be able to analyze.

How the implementation works

In E-commerce tracking Google Analytics uses the same JavaScript based code pageview tracking as other websites, but the code is modified in such a way that it sends E-commerce (not pageview) data to GA servers once they are submitted by visitors.

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Are You Joining the Google Analytics Platform Principles Course?

Are You Joining the Google Analytics Platform Principles Course?

Analytics Academy CourseThis information will be interesting to all fans of web analysis and future Google Analytics ninjas, like Anivash Kaushik. Yesterday Google announced an online course on Analytics Academy that will cover in more details how GA works.

The course will cover the following

  1. You will be able to learn more about the four main elements of the platform: data collection, processing, configuration and reporting
  2. You will learn how data is collected and transformed across different devices
  3. You’ll get tips on how to customize your data in order to get actionable insights

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Is There a Life After Google Panda or Penguin Penalty?

Is There a Life After Google Panda or Penguin Penalty?

Life After Panda PenaltyGoogle’s Panda and Penguin penalties are a real nightmare not only for website owners, but for SEOs as well, since quite often they lose their job. The main question I would like to talk about here is: what shell you do if you were severely penalized by The Big G.

Okay, there are the steps that you should take

  1. Make sure your penalty name is really Penguin or Panda or both. I would strongly recommend you to let an SEO expert analyze your website and announce a verdict.
  2. Analyze how hard you were hit and, what is more important, what is the potential income reduction.
  3. Define an approximate time and amount of money you will have to spend on all of your attempts to get the penalties removed, including SEO’s salary, content writing, coding, etc.

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