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Some Downsides of Google Analytics

Some Downsides of Google Analytics

Google Analytics DownsidesIt is out of the question that Google Analytics is used to track websites’ visits and conversions by many webmasters all over the world. GA indeed is a very powerful tool with lots of options and data available. With a slight tracking code modification, you can extract even more data about how your website is used by surfers. One should remember that there is no perfect analytics tool and Google Analytics is not an exception.

If analyzed by an inexperienced person the data might be misinterpreted and as the result there is a hazard of wrong decisions to be taken. Each wrong decision is a money risk for business owners, so you should make sure the analysis is done by an expert. Read more about Some Downsides of Google Analytics

What Remarketing Is – Explained for Ordinary Web Serfers

What Remarketing Is – Explained for Ordinary Web Serfers

Or: Why they show me the same products I viewed at online store?

Remarketing is a process of reaching out prospects who saw your offer before. The main goal of it is to remind people about your company, brand or even the products they viewed on your online store.

How does remarketing work from the buyer’s side?

Google Adwords offers remarketing as a part of display advertising. Basically what happen is: one day you visit an online store to view, let’s say motherboards available, because your old one is broken. Naturally you view different types of motherboards of different manufacturers, so there will be a plenty of items.

The next day or even the very same you decide that you want to learn more about how to choose motherboards and visit some kind of blog that writes about it and uses Google Adsense to earn money. What you will see is a banner advertising featuring some of the items that you were viewing on the website before.

How could this be?

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Is Flexible Conversion Counting Really That Good?

Is Flexible Conversion Counting Really That Good?

Flexible Conversion TrackingYesterday Google Adwords announced another innovation in the conversion analysis which they call Flexible Conversion Counting. So in what they this way of gathering and showing data is different from the one that e-commerce marketers used to work with before.

The difference is pretty simple. In the past your reports showed every click that led to a purchase or whatever your goal was. This means if 50% (let’s say 50 out of 100 during the month) of the people who clicked on the ad and then converted and the next day converted in the same way (again clicked on the ad) your conversion reports will be showing 100 conversions while in fact your ad didn’t have to convert 50% of people for the second time.

So what shell I do with that information?

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SEO Tips for E-Commerce Websites to Recover from Google’s Panda

SEO Tips for E-Commerce Websites to Recover from Google’s Panda

Panda UpdatesGoogle panda is the latest Google search algorithm that aims in promoting high quality content. Since it was launched, most websites have been terrible being affected by the algorithm. One thing about Google panda is that it is a content quality filter but there are a few tips that webmasters should do to recover their ecommerce websites from Google’ Panda.

Separating low quality content

The first important thing to do is separating all the auto generated content. Block the indexing as well as crawling low quality content this will help in preventing it from lowering ranking in your website. Low value content will cause algorithm to slap down the entire website even if your content is valuable and unique.  Read more about SEO Tips for E-Commerce Websites to Recover from Google’s Panda