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How to Use Google Adwords Ad Extensions

How to Use Google Adwords Ad Extensions

ClickAn ad without an Ad extension does not look impressive at all. Ad extensions have been around for four years and they are the easiest ways of maximizing search engine visibility and getting more clicks. But, in the past few months, Google has made some changes to Adwords. But, before you know some of the changes that Google has made and how to use ad extension correctly, you must know what an ad extension is. Ad extension is an extra piece of relevant information that is within text ads. There are various types of ad extensions, there are some which are ideal for certain business types compared to others. The most popularly used ad extension is location extension. Location extension is important because it allows businesses to display their personal details to customers like address within the paid id. Here are some of the ways that you can use Google Adwords Ad extensions in the correct way.

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Inbound Marketing vs Outbound Marketing

Inbound Marketing vs Outbound Marketing

Outbound MarketingOutbound marketing is a traditional form of marketing where a company initiates the conversation and sends the message to an audience. Some of the most popular outbound marketing include direct email, email blasts, catalogs, prints ads, and flyers. Inbound marketing is where the audience will come to you. For example blogs, websites, search engine optimization, social media marketing and podcasts. But most people are confused between the two which one is the best. According to experts both of them are good but consumer behavior is changing and inbound marketing is the most effective way of online marketing. Read more about Inbound Marketing vs Outbound Marketing

Top Three Reasons Why You Need to Rotate Marketing Tactics

Top Three Reasons Why You Need to Rotate Marketing Tactics

Marketing TacticsMarketing to your unique niche can often bring on a number of challenges. If you find yourself using the same marketing tactics over and over, chances are, you aren’t bringing in a lot of new business. It is important to find out what you need to do to get your customers excited and interested in your products once again. Finding cost-effective marketing techniques as a small business owner can be a difficult task. Word of mouth is often the best way to gain new leads, and boost profits in a hurry. If you do look for ways to generate new leads from your existing customers, be prepared to give them something in return. Reward their loyalty with a discount, a free product, or another item of high value that will keep them happy. As you focus on loyalty rewards, you will start to see success. However, this cannot be the only marketing method you use as it too can burn out in a hurry. Here are the top three reasons why you need to rotate marketing tactics to keep your customers excited and interested in what you have to offer. Read more about Top Three Reasons Why You Need to Rotate Marketing Tactics

Has SEO Changed with Google Hummingbird?

Has SEO Changed with Google Hummingbird?

google hummingbirdHummingbird is a new algorithm that approaches search engine queries in a brand new and intelligent way that utilizes new technology combined with older features. Google refers Hummingbird as the latest algorithm that they slipped in August. This new algorithm surprised most people but majority of people saw it coming. People who were surprised are those who use Google conversational search. So many people were caught off guard by the new algorithm but it is only a few people who paid a lot of attention when conversational search started to be used.

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