BLOG by Profcopy

Simple Tricks to Increase CTR in Organic Search Results

Simple Tricks to Increase CTR in Organic Search Results

Stand OutYour SEO team did a great job and you rank top 1-5 for numerous of key phrases. Good thing but is that all and you can stop where you are at now? Definitely not! Your competitors are everywhere – there 9 more pages right next to yours, so who will enjoy clicks and revenue? No doubt, you will definitely get some traffic since you rank pretty high, but still there is one more thing that can and should be improved – Click Through Rate (CTR). Read more about Simple Tricks to Increase CTR in Organic Search Results

How to Use Social Media to Attract Real Life Customers

How to Use Social Media to Attract Real Life Customers

Happy ClientsBusinesses today have Facebook profiles, Twitter accounts, and Pinterest accounts.  It’s a good way to communicate directly with customers or clients about upcoming specials or deals. The days are gone when a company would simply buy a domain, download a few  WordPress themes to make pages, and let the site sit dormant.  Also, since word-of-mouth is the strongest form of advertising, when people see one of their friends “Like” a business on Facebook, it makes them more inclined to check it out themselves since their friend has endorsed it.  But if this is all a business is doing to use social media, they are not taking full advantage of its potential.  Driving customers to act in real life should be the goal, and there are certain strategies to help accomplish this.

Read more about How to Use Social Media to Attract Real Life Customers

Myths Regarding Usability Testing in Web Design

Myths Regarding Usability Testing in Web Design

Usability MythsProfessionals working in a web design company and website owners are practicing usability testing for quite a long period of time. But there are a number of people who have still not adopted usability testing, in spite of the proven fact that it can lead to immense benefits and considerable value for money. With the passing of time, the procedures have become cheaper, quicker and simpler. Hence it is good to go for at least basic testing. Let us understand the truth lying behind some of the general excuses people tend to make for avoiding this procedure.

Read more about Myths Regarding Usability Testing in Web Design