Newcomers to SEO (search engine optimization) are often quite baffled by the entire subject. Not surprising really, when one expert says one thing, then another so-called “internet marketing guru” says something entirely different. We’ve had everything from invisible text, to tag and ping, to keyword stuffing over the years. It seems you need to watch the latest developments full-time if you’re to have any chance of ranking well in Google, Bing and Yahoo.
Or do you? What if there was a simple tactic that everyone could employ? Something that would not only improve your chances of ranking well in the search engines but also appeal to your human visitors. Let’s take a look at an idea that is growing in popularity and proving increasingly effective.