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Website Readability & Typography: Best Practices for Web Designers

Website Readability & Typography: Best Practices for Web Designers

Things You Should Know to Improve Readability Of Your Website

It is ironic that while more than 90% of online information is written text, yet the majority of people today do not enjoy reading and find it tedious. This means that in order to get a message across effectively, web designers need to optimize your text so as to make reading what you have to say as painless as possible, while maintaining your site’s overall aesthetic and brand voice. This means that your readability is as important as the message itself, if not more so, if you want to grab people’s attention and keep them hanging on every word.

readability

Think about the last time you read through a magazine or book. You probably took your time going over every page, absorbing each and every word on every line of the page, getting a full picture of what was happening before turning the page. Studies show that online, we behave quite differently. We tend to scan quickly over web copy, cherry-picking the relevant facts that stand out the most; around a quarter of your website’s copy will actually get read properly. So how do you lay your message out in a way that gets the facts across well and leaves a lasting impression on your reader? That’s where good typography and readability practices come into play, designed to give your readers the best user experience possible and help you communicate your message optimally.

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How to Become the Worst Boss Ever

How to Become the Worst Boss Ever


The article was written by the copywriter with 1158 ID. You can request this writer to complete your writing tasks via the contact form.

As most of us have had bad bosses, it follows that we have also had the “worst boss ever”, i.e. the boss from down below.  Aspiring bad bosses continue reading for how-to suggestions.

The main thing to remember is that you are the boss.  No one, and I mean no one has anything on you.  As a matter of fact, you are the one who must get everything on everyone in order to achieve and maintain control of everything.

The first item on the agenda is to fire many of the employees, retaining only those who really suck up to you- I mean, brown-nosing like crazy.  Do some background sleuthing to assure that those who you retain are very much in debt and dependent on their job for survival.  Single parents or those who are the sole breadwinners of their families are obvious candidates for retention.  Once they see that you mean business, they will become loyal toadies.

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Why I am Happy Google PageRank Has Finally Been Disabled

Why I am Happy Google PageRank Has Finally Been Disabled

This is not a news article; I just wanted to share some thoughts about Google PageRank and some other metrics that it delivers to toolbars.

I remember how much noise and discussions were caused by the PageRank updates. At the time many online business owners correlated their business growth with the growth of the PageRank. They maybe didn’t admit it, but lots of them did for sure.

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How to Boost Productivity and Fight Procrastination

How to Boost Productivity and Fight Procrastination

The article was written by the copywriter with 1146 ID. You can request this writer to complete your writing tasks via the contact form.

Fight ProcrastinationSuppose you had a magic card that can only be used once – on any day you choose over the age of 18 – to magically transport you as a bystander to a day in the life of someone you admire as a role model; the single task you had to accomplish from your keen observations is how to get 80% output from 20% of your time.  At what point in time would you use this card? 18, 25, 45, 50 or never? Certainly, if you do choose to use your card, an air of cheerfulness with a bust of optimism in the moment leading to the mystic journey will excite your senses.  The prospects and corporeal benefits may perhaps keep you awake on the eve reflecting and clearing the mind of all its clutter in order to free up room.  What difference will it make? It could fast forward progress, it may back track it, it may get you get stuck at the early stage or perhaps it may give you willpower to ignore past experiences and start experimenting?  More importantly, what separates successful people from the other?

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Internal vs External SEO – What Is More Important?

Internal vs External SEO – What Is More Important?

Internal SEOWe received a question from one of our clients: Is combining SEO combined with each article going to be enough push our web site into the top page on Google search results?  Here is what I mean.  Let’s say that we want one of our search target words to be “[key term here]”.  I was under the impression that we needed to work with your firm (in addition to SEO and the blogging articles) to target specific search words to ensure we are ranking high on results.

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SEO-friendly Content Development – How We Do It

SEO-friendly Content Development – How We Do It

SEO Friendly ContentIn this short article I will let you know about how we usually organize the process of content creation that involves optimizating it for a wide range of key terms. It is pretty simple and doesn’t require much time. So, basically, you can apply it as well.

General Strategy

Your marketing team should decide upon the direction in which you will be developing your content in the nearest future, let say during the next month or two. Define how many articles you will need to cover the topic.

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What Changed in Local SEO After Google Pigeon Update?

What Changed in Local SEO After Google Pigeon Update?

Google PigeonIt was confirmed by Google the roll out of the major algorithm update. It affected websites’ rankings for key phrases with local intent. They called Pigeon, a bird of peace that actually behaves extremely aggressively without any reason really often. I hope Google’s Pigeon is aggressive to bad websites only and hope your website is good.

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Is Everything OK with Your Blog Articles’ Titles?

Is Everything OK with Your Blog Articles’ Titles?

Let me explain in more details the process and possible outcomes. Writing titles as if the articles are written for an already existing audience without thinking about possible readers that might come from search engines is a common mistake. It is possible to keep the same meaning of the title, but still make it SEO-friendly.Read more about Is Everything OK with Your Blog Articles’ Titles?[…]

How Many Keywords Should I Track?

How Many Keywords Should I Track?

Keyword TrackingI will try to answer this question based upon the real-life example – our band clothes selling client, who had been doing SEO the wrong way for many years before he finally realized the website can perform better and contacted us for assistance.

Our client sells 6 types of clothing of 450 rock bands. These 6 types were packed into 3 pages because this is the perfect number to ensure great user experience with the store. For example we placed hats and beanies on one page. Well, we reduced the number of pages but of course not the number of keywords to rank for.

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