We’ve seen a lot of great things happen in the world of email marketing last year. Automation, list segmentation, and compelling subject lines are three of the most important aspects of a successful campaign. What’s yet to happen? The way people check their email has changed a lot in the past decade, and strategies that were once extremely efficient have almost gone obsolete. For this 2017, here are some predictions you should be aware of to increase the success of your campaign and boost ROI.
The success of your web-based business largely depends on the availability of the quality content. If you publish SEO optimized, user-centric and meaningful content on your site at regular intervals, Google awards your site with decent ranking in its search results.
Now, consider a totally different situation. If your site is flooded with low quality or duplicate content, search engines can either penalize your site or remove it completely from their search indexes. On the other hand, you may face criticism from your audience for this unlawful action.
Content duplication issue causes a big problem for E-commerce SEO professionals and entrepreneurs. It not only dilutes the results of their SEO exercise but also affects the site’s ranking, reputation, sales, etc. If you run a Magento site and is troubled with the content duplication issues, then this article is beneficial for you. We will find out a number of content duplication issues on Magento sites and talk about the viable solutions too. Let’s start.
A Guide On Writing SEO-Optimized Blog Posts & Other Articles Introduction If you were looking for SEO-friendly article writing guidelines as well as an example of SEO-driven article writing, then you have found it the right article! Why? Because this blog post I have written is not only designed to tell you all about the bestRead more about How to Write an SEO Content for Websites – A Guide-and-Example Post[…]
So you run an awesome blog, your content is unique and original, your images are on point etc, etc… now, you just sit back and wait for it to be noticed and take off on its own, right? Wrong! The online blogging realm is so inundated that compelling that original content is simply not enough to drive digitalRead more about 10 Characteristics of Successful Business & Personal Blogs[…]
This is how you can (and should) combine email marketing and blogging
What is blogging and how can it help strengthen your email marketing strategy? Basically, blogging (or content creation) is the result of your basic understanding of a certain subject; it is also the outcome of your expressions pertaining to your target audience’s preferences. Through email marketing, companies can promote their products, services, and brand. To certain marketers, blogging is a fundamental part of email marketing because it helps build campaign synergy.
Google is an enigma for everyone, but especially for SEO professionals who are trying to constantly understand what goes into a ranking. Google isn’t exactly forthcoming with information, but one thing we do know, is that sites with HTTPS encryptions will in fact receive a boost in their search ranking. This means you should switch,Read more about [Guest Post] How Your HTTPS Setting Affects your SEO[…]
Blogging is a way for small businesses to share experiences, opinions, information, and observations with their consumers via text, images, and links. Blogging continues to be a major part of relationship building tactics between businesses, clients, and the greater online community. 60% of marketers say blog content creation is their top inbound marketing priority.Read more about The Benefits of Blogging for Small Business in 2017[…]
Create a Powerful Targeted Email Marketing Campaign Direct email is still a fundamental part of any marketing campaign. When planned, polished, and executed correctly, it can have a key impact on all types of businesses. The best practices can be very efficient at improving visibility and providing measurable, tangible results. To make the mostRead more about [Guest Post] Targeted Direct Email Marketing Best Practices[…]
Digital Marketing Trends for the Year 2017 2016 is coming to an end, and savvy marketers have already started planning their strategies for 2017. Their interest in the latest trends and innovations constantly increases. The digital environment has gone through a tremendous transformation. Tactics have changed due to advanced technology, and marketers want to knowRead more about [Guest Post] 5 Digital Marketing Trends that You Need to Learn and Implement in 2017[…]
Optimizing Email Marketing for Business Communication As far as email optimization is concerned, one of the main questions marketers ask themselves is “What can I do to make sure my email campaign is properly optimized?” The plain answer is even if you have an email marketing strategy plan that performs well, there’s always room forRead more about [Guest Post] New Ways to Optimize Email Marketing Practices for Better Communication[…]