According to fitsmallbusiness.com only half of the small businesses survive 5 to 10 years. The numbers are shocking: there were 788.000 business closures back in 2013 and 860.000 new businesses registered. Every small business must be found by people who purchase their goods and/or services. This why professional advertising strategy (online and offline) is vital for them.
One more impressing fact. According to LeadPages 47% of the small business owners do marketing themselves. Do you see the coincidence? Digital marketing is too complicated to learn it in couple of days and start successful advertising of your business. This is especially true about SEO (Search Engine Optimization).
PPC (Pay Per Click) advertising for small business is relatively easy, but I still often come cross campaigns that are poorly set up. How is it possible to compete if half of your budget is spent on driving visitors who will never purchase from you (wrong keywords, locations, etc.)?