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Ways to Use Web Analytics to Optimize the Adeptness of Your Website

Ways to Use Web Analytics to Optimize the Adeptness of Your Website

“How do I measure the success and efficiency of my content marketing?” Well, this is the single most confounding question for anyone in the content marketing industry. Often marketers try to gauge their content marketing adeptness based on soft metrics such as shares or page views, or maybe narratives from their sales team.

But, there is certainly a better way.

While it is difficult to measure the success and ROI of content purely quantitatively, the use of a good web analytical tool to derive directional insights has become absolutely indispensable.

With web analytics, your content marketing game only gets a notch higher. Web analytics can be used to know everything about your content marketing strategy, including the number of visitors coming to each page, success of a landing page, keywords generating leads, etc.

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Why Should You Do Content Marketing

Why Should You Do Content Marketing

Content marketing isn’t new term anymore as the large industry has built around this term. Now people move to Google first to research any of their queries and find the solutions. Here, content comes as a leader as the websites that offer quality content rank of the top on the first page. While content marketing is a broader term and it includes lot of important factors here we have tried to discuss why should you do content marketing to grow your business.

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What is Duplicate Content in SEO and How to Fix It?

What is Duplicate Content in SEO and How to Fix It?

 

Marketing agencies that offer SEO services often get asked by clients to help them with duplicate content appearing on their website. The client may only know they have this issue in the first place because the agency has undertaken a site audit and found multiple pages of identical content, linking inconsistencies or display issues. Then the client panics and thinks they will be penalized by Google and lose traffic. But is this really the case?

What is duplicate content and will it hurt my site ranking?

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Website Readability & Typography: Best Practices for Web Designers

Website Readability & Typography: Best Practices for Web Designers

Things You Should Know to Improve Readability Of Your Website

It is ironic that while more than 90% of online information is written text, yet the majority of people today do not enjoy reading and find it tedious. This means that in order to get a message across effectively, web designers need to optimize your text so as to make reading what you have to say as painless as possible, while maintaining your site’s overall aesthetic and brand voice. This means that your readability is as important as the message itself, if not more so, if you want to grab people’s attention and keep them hanging on every word.

readability

Think about the last time you read through a magazine or book. You probably took your time going over every page, absorbing each and every word on every line of the page, getting a full picture of what was happening before turning the page. Studies show that online, we behave quite differently. We tend to scan quickly over web copy, cherry-picking the relevant facts that stand out the most; around a quarter of your website’s copy will actually get read properly. So how do you lay your message out in a way that gets the facts across well and leaves a lasting impression on your reader? That’s where good typography and readability practices come into play, designed to give your readers the best user experience possible and help you communicate your message optimally.

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How to Become the Worst Boss Ever

How to Become the Worst Boss Ever


The article was written by the copywriter with 1158 ID. You can request this writer to complete your writing tasks via the contact form.

As most of us have had bad bosses, it follows that we have also had the “worst boss ever”, i.e. the boss from down below.  Aspiring bad bosses continue reading for how-to suggestions.

The main thing to remember is that you are the boss.  No one, and I mean no one has anything on you.  As a matter of fact, you are the one who must get everything on everyone in order to achieve and maintain control of everything.

The first item on the agenda is to fire many of the employees, retaining only those who really suck up to you- I mean, brown-nosing like crazy.  Do some background sleuthing to assure that those who you retain are very much in debt and dependent on their job for survival.  Single parents or those who are the sole breadwinners of their families are obvious candidates for retention.  Once they see that you mean business, they will become loyal toadies.

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Why I am Happy Google PageRank Has Finally Been Disabled

Why I am Happy Google PageRank Has Finally Been Disabled

This is not a news article; I just wanted to share some thoughts about Google PageRank and some other metrics that it delivers to toolbars.

I remember how much noise and discussions were caused by the PageRank updates. At the time many online business owners correlated their business growth with the growth of the PageRank. They maybe didn’t admit it, but lots of them did for sure.

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How to Boost Productivity and Fight Procrastination

How to Boost Productivity and Fight Procrastination

The article was written by the copywriter with 1146 ID. You can request this writer to complete your writing tasks via the contact form.

Fight ProcrastinationSuppose you had a magic card that can only be used once – on any day you choose over the age of 18 – to magically transport you as a bystander to a day in the life of someone you admire as a role model; the single task you had to accomplish from your keen observations is how to get 80% output from 20% of your time.  At what point in time would you use this card? 18, 25, 45, 50 or never? Certainly, if you do choose to use your card, an air of cheerfulness with a bust of optimism in the moment leading to the mystic journey will excite your senses.  The prospects and corporeal benefits may perhaps keep you awake on the eve reflecting and clearing the mind of all its clutter in order to free up room.  What difference will it make? It could fast forward progress, it may back track it, it may get you get stuck at the early stage or perhaps it may give you willpower to ignore past experiences and start experimenting?  More importantly, what separates successful people from the other?

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Internal vs External SEO – What Is More Important?

Internal vs External SEO – What Is More Important?

Internal SEOWe received a question from one of our clients: Is combining SEO combined with each article going to be enough push our web site into the top page on Google search results?  Here is what I mean.  Let’s say that we want one of our search target words to be “[key term here]”.  I was under the impression that we needed to work with your firm (in addition to SEO and the blogging articles) to target specific search words to ensure we are ranking high on results.

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