Google is an enigma for everyone, but especially for SEO professionals who are trying to constantly understand what goes into a ranking. Google isn’t exactly forthcoming with information, but one thing we do know, is that sites with HTTPS encryptions will in fact receive a boost in their search ranking. This means you should switch,Read more about How Your HTTPS Setting Affects your SEO[…]
Blogging is a way for small businesses to share experiences, opinions, information, and observations with their consumers via text, images, and links. Blogging continues to be a major part of relationship building tactics between businesses, clients, and the greater online community. 60% of marketers say blog content creation is their top inbound marketing priority.Read more about The Benefits of Blogging for Small Business in 2017[…]
Create a Powerful Targeted Email Marketing Campaign Direct email is still a fundamental part of any marketing campaign. When planned, polished, and executed correctly, it can have a key impact on all types of businesses. The best practices can be very efficient at improving visibility and providing measurable, tangible results. To make the mostRead more about [Guest Post] Targeted Direct Email Marketing Best Practices[…]
Digital Marketing Trends for the Year 2017 2016 is coming to an end, and savvy marketers have already started planning their strategies for 2017. Their interest in the latest trends and innovations constantly increases. The digital environment has gone through a tremendous transformation. Tactics have changed due to advanced technology, and marketers want to knowRead more about [Guest Post] 5 Digital Marketing Trends that You Need to Learn and Implement in 2017[…]
Optimizing Email Marketing for Business Communication As far as email optimization is concerned, one of the main questions marketers ask themselves is “What can I do to make sure my email campaign is properly optimized?” The plain answer is even if you have an email marketing strategy plan that performs well, there’s always room forRead more about [Guest Post] New Ways to Optimize Email Marketing Practices for Better Communication[…]
The article was written by the copywriter with 1166 ID. You can request this writer to complete your writing tasks via the contact form. It’s usually after reaching severe depths of oneself own self possibly due to various life related matters that leads to self-evaluation, introspection with new “flowerings”. Life and circumstances can have a way ofRead more about How to reinvent yourself[…]
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UX – The Golden Rule
In an era where technological advancements are quickly superseding the latest considered “breakthroughs”, User Experience is an absolute fundamental in any interface planning for the success of an organisation and for their overall sustainability. Deliberately the “planning” phase is referenced above as UX needs to be considered and strategized, trialled and tested, researched and THEN implemented – followed by further and ongoing analyses of data based on user behavioural patterns. This will determine and guide advancements. Constant engagement without bordering annoyance will be key indicators what areas of strength and weaknesses pertaining to UX.
Q. What is the future of content marketing?
A. Danny Garcia (Mr.)
Oh I love this topic. It’s mostly speculation but exploring the possibilities of what tomorrow may bring does tickle my fancy. I think we’re going to see a future that would incorporate the big three in marketing: Google, Facebook and Twitter. But outlying yet credible services may also be able to carve their own niches.
Depending on the development of technology, we’re going to see many blogs with content that’s inauthentic die off. People would have gotten accustomed to them by then and Google would be pursuing them with axes. What will remain are platforms whether blogs or websites, built around the lives of real people and community websites built around real places. With Google’s acquisition of review sites – these reviews will figure prominently. Some observers are noting that Amazon is Google’s biggest rival and this may hold true especially if “buying keywords” are integrated in Google’s knowledge graph.
In 2016, personalization will be a leading mobile marketing strategy. Already, big-name providers are reworking the way consumers access brand offers. A lot has changed in 2015, and new, meaningful SMS campaigns have emerged to benefit buyers and sellers alike.
Check out the seven best tips for your 2016 mobile marketing plan. While current trends may seem small, they’re likely to underline this year’s best marketing strategies.
Tip One: Create a Mobile Loyalty Club
SMS loyalty clubs are big, and they’re only getting bigger. 90 percent of smartphone owners enrolled in branded loyalty clubs have stated they feel benefited from them. Additionally, brand providers are creating polled SMS campaigns, text-to-win opportunities and long-term subscriber offers. Loyalty programs will be big in 2016 because the smartphone’s SMS capabilities are increasing.
See how Starbucks created a loyalty program that incentivizes customers to load up their Starbucks card:
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Only a few years ago, brands did not consider content creation and marketing as a core function of business. Today, content marketing has become the single most effective way to engage with customers, improve conversions, increase sales and strengthen brand awareness. Looking forward into 2016, smart marketers will need to keep up with the rapidly changing technologies and trends.